Skip to content

Social Media Buzz at the SMWF Olympia London

March 30, 2011

 

Today, after the scheduled office move today, was just settling in when I still decided to go to the Social Media World Forum in Olympia Conference Centers in London, to see what was the hype about social media marketing, and I wasn’t to be disappointed.

There were so many companies showcasing their CRM and social media tools in this new age of social media marketing, that I simply couldn’t keep up with all the terminology and brand names.

I went to hear the talks from Pete Simmons, European Web Producer from EA on Syncapse with Michael Wilson, Phil Szomszor, Director, Corporate Practice, Citigate on Brandwatch and Sara Davar, Area Director, Meltwater Buzz on Meltwater Buzz, you can see the agenda here at http://www.socialmedia-forum.com/europe/workshop/agenda.

WP_000126

WP_000127

They were very interesting talks indeed especially from Phil and Sara, which they both shared similar views that the consumer is now in control of your brand, and it is about listening and providing value. Also to share viewpoints across the board, and offer any advice when needed to consumers. If it does get messy, take it offline, and don’t end up like the PR Kenneth Cole on Egypt where tweets go wrong! They believed that branding is a strong point, and empowering your consumers with all the help and resources are very useful for building up the reputation.

I did manage to get a few leaflets and business cards from several companies at the stands, and its a great way to network!

Here are is a good link for some social media marketing tracking: –

http://paper.li/pekkapuhakka/Social-Media-Brand-Tracking

http://blendingthemix.com/

http://socialmediatoday.com/

And also a lot of hype about how social media marketing is successful at Old Spice: Responses Case Study http://adage.com/u/anjmrb

 

Advertisements

From → Uncategorized

Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: